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Success for your firm starts with your people. My ability to effectively manage a team, develop departmental
process, lead effective client interactions, and deliver the benefits of usability research, makes me an effective
and experienced communicator. What does this mean for you? A focus on results transfers to a passion for success for
my clients. And clients like success.
Design is business. Effectively managing a creative team takes more
than great design skills, it takes an understanding of the business side of design. My experience
as a Creative Director has allowed me to build a design team from the ground up, documenting department process, creating hiring
process and structure for salary reviews and incentive programs.
Growth comes from the constant drive for knowledge. As Sally Hogshead says, "Aspire to be the dumbest person in the room". Through an
active involvement in national design business conferences and a continued service of executive board level positions for professional organizations such as AIGA and the American Advertising Federation's
Ad 2, I have had the opportunity to create dialogue with a diverse group of design professionals about their process and business development. Their experience
and success become my knowledge base for the next solution.
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