JENNIFER LOUIS
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SKILLS
CREATIVE. Online brand development, identity design, creative direction and project management, web design, comprehensive presentation and communication skills, usability research, virtual community research, flash animation, experience architecture, copy writing, digital and black & white photography.

TECHNICAL. Comprehensive knowledge of both Mac and Windows platforms, Adobe Illustrator, Adobe Photoshop, Macromedia Flash, HTML, Javascript, CSS, Cold Fusion and working knowledge of QuarkXPress and Dreamweaver.


PROFESSIONAL EXPERIENCE
CREATIVE DIRECTOR. Bayshore Solutions. Tampa, FL. (2004-Present)
Head of creative at nationally recognized, award-winning interactive firm. Leading and developing creative team, including department process structuring and creative growth programs to inspire and educate team members. Bringing a strengthened focus on consistent branding for all clients as well as innovative web design solutions for top industry companies. Implemented creative strategies that resulted in 200% increase in company awards recognition.

DESIGN CONSULTANT. Strategic Agenda Media. London, England. (Autumn 2003)
Lead creative consultant on media publishing venture for a series of satirical guide books. Duties included concepting for both Strategic Agenda Media itself and upcoming book brand. Logo, web and print design as well as consulting for further brand marketing efforts were also entailed.

SENIOR DESIGNER. Mean St. Solutions. Atlanta, GA. (2001-2003)
Creative lead in research, conceptualization, and design for implementation. Responsibilities include branding and identity work, web design and layout, flash animation, digital illustration, print design, concepting and implementation of: promotional materials, email campaigns, direct marketing campaigns, and television commercials. Spearheaded internal identity redesign and marketing efforts resulting in an increased company presence in the market.

FREELANCE DESIGNER AND DEVELOPER. Halcyon. Tampa, FL. (2001-2003)
Research and redesign of band’s online image. Updated their web presence with an entire redesign of their site from look and feel to coding and scripting. Position also entailed in depth client meetings and interviews as well as site maintenance. Implementation of redesign resulted in a 300% increase in site activity as well as increased means of interaction both among fans, and between the fans and the band itself.

FREELANCE WEB DESIGNER. StarFishing Events. Tampa, FL. (2001)
Concept and design of identity and web presence for independent music event and production company. Created look and feel that identified with the independent music scene as well as showcased the personality and intentions of its founder. Position entailed design and development as well as client meetings and research.

INTERACTIVE DESIGNER/LEAD CREATIVE. HydrogenMedia. St. Pete, FL. (2000)
Interactive designer and lead creative whose duties included creating identities (logo/branding design), interactive web site design, Flash animation, collaborative work, company research, client meetings, and creative presentations for companies nationwide.


JURIED EXHIBITIONS AND AWARDS
HORIZON INTERACTIVE AWARDS MULTIPLE WINNER, 2006 HORIZON INTERACTIVE AWARDS. Creative Director and Designer for Silver Award for Sales/E-Commerce Website, Bronze Award for Entertainment Website, Bronze Award for Self Promotion/Company Identity Website.
Jurors: 5th Annual Horizon Interactive Awards International Panel of Judges

BRONZE AWARD FOR EXCELLENCE, 2006 SUMMIT CREATIVE AWARDS. Creative Director and Designer.
Jurors: 12th Annual Creative Awards International Panel of Judges

ADDY AWARD FOR INTERACTIVE MEDIA, 2005-2006 ADDY AWARDS. Creative Director and Designer for Jon Brunson Outdoors TV Website (www.jboutdoors.com).
Jurors: Tampa Bay Advertising Federation Addy Award Panel of Judges

TOP 30 PROFESSIONALS UNDER 30 NOMINEE, 2005 TAMPA BAY BUSINESS JOURNAL.
Jurors: Tampa Bay Business Journal Selected Panel of Judges

WEB MARKETING AWARD MULTIPLE WINNER, 2005 WEB MARKETING AWARDS. Creative Director/Designer for Best of Industry Award, Outstanding Website Award, and Standard of Excellence Award.
Jurors: Web Marketing Association's Nationally Selected Panel of Judges

WEBBY WORTHY WINNER, 2005 WEBBY AWARDS. Creative Director for Power Design Inc. website (www.powerdesigninc.us). Tampa, FL. (2005)
Jurors: Webby Awards Nationally Selected Panel of Judges

ADDY AWARD FOR INTERACTIVE MEDIA, 2004-2005 ADDY AWARDS. Creative Director and Project Manager for Country Walkers website.
Jurors: Tampa Bay Advertising Federation Addy Award Panel of Judges

FEATURED DESIGNER, 2001 LIGATURE GRAPHIC DESIGN EXHIBITION.
Jurors: Daniel Carter formerly of WIRED magazine, Dave Kinsey of Black Market, Cary Murnion of Honest, and Vibranium

FINALIST, 2001 AIGA JACKSONVILLE PORTFOLIO REVIEW.
Juror: David Carson formerly of RAYGUN, current author of The End of Print and Fotografiks

FEATURED DESIGNER, 2000 LIGATURE GRAPHIC DESIGN EXHIBITION.
Jurors: Justin Baske and Joshua Walton of Futurefarmers and Jimmy Chen of Typographic.com


PROJECTS
FAC316: AN EXPERIMENT IN VIRTUAL COMMUNITY. www.virjenl.com/fac316/fac316.html (2001-Present)
Study of the change in dynamic when human interaction and sense of community is taken from real to virtual. Project entailed research and interviews with initial “real“ community followed by design of interactive web environment for “virtual” community.


EDUCATION
BACHELOR OF FINE ARTS IN GRAPHIC DESIGN WITH HONORS
School of Art & Art History.
University of Florida. Gainesville, FL


PROFESSIONAL AFFILIATIONS
ADVISORY BOARD MEMBER, INTERNATIONAL ACADEMY OF DESIGN AND TECHNOLOGY (2005)
BOARD MEMBER, AD2 TAMPA BAY (2005)
EMERGE TAMPA (2005)
DESIGN FOR THE WORLD (2003-2004)
HOW DESIGN CONFERENCE ATTENDEE (2005)
AIGA DESIGN BUSINESS CONFERENCE ATTENDEE (2002)
AMERICAN INSTITUTE OF GRAPHIC ARTS (2001-Present)
VOXGRAPHIS UNIVERSITY OF FLORIDA GRAPHIC DESIGN ASSOCIATION (1998-2001)


REFERENCES
available upon request