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Client Financial Management Firm
Client Challenge Create a brand that speaks to the financial firm's focus: innovation in
fundraising with a focus on education.
Solution The creation of a logo that walked the line between the trust and tradition that are key
to any successful financial institution paired with a focus on innovation was the answer. A color palette of traditional
blue with a non-traditional green along with a serif and sans serif typeface pairing speak to the two parts of the firm. The club shape, an ancient symbol of
money and growth, is given a halo of radiating arms of light that speak to the enlightenment of education.
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