Custom Lingerie Line Unified Messaging Provider Financial Management Firm Boutique Cupcake Shop Subversive Guide Books Client Boutique Cupcake Shop Client Challenge Create a brand that speaks to the playful, celebratory nature of the offering while clearly identifying the service from the street. Solution Shades of pink were chosen for the primarily female market. Since brand was new to the area, easy and quick identification of the offering from a distance (as there is little foot traffic at their location) was key in establishing their brand and driving business.

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