National Burrito Chain Ad Campaign National Brokerage Firm Questionnaire Subversive Guide Book Series Worldwide Staffing Company Annual Report Client National Burrito Chain Ad Campaign Client Challenge Create brand awareness campaign to strengthen brand recognition and define restaurant chain's competitive advantages. Solution Bold yellow, black, and red color palette mimic company's logo. This palette was paired with short, bold statements that play off the mexican fare of the restaurant and inform the user of the three main brand promises: inexpensive fare, healthier food, and fast service.

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