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Client Wound Care Management Software Company
Client Challenge Current site did not speak to the competitive advantage of the company: full service customer care to accompany their software. Additional challenge was to speak to their diverse target audience - administrative staff tasked with researching software options, and the C-level executives who would approve the final purchase.
Solution Imagery and testimonials of happy customers from varying levels of staff in the medical industry was
the focus of the homepage to immediately speak to the differentiator of high customer service with their product, as well as quickly and easily speak to their audience as to what they do. Three strong, clear calls to action fall below the flash animation to give the user easy targeted entry points into the site.
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