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Client Reality Outdoor Television
Client Challenge Launch a website that would create buzz for a new outdoor, reality television show. Website was set to launch 6 months before show actually aired. The means to differentiate this outdoor show from its competitors would be key. In addition, strong means to engage potential fans online in a community setting would be vital to the success of the show.
Solution Video and tactile outdoor elements were paired to create a unique first impression for this promotional television website. Multiple interactive elements such as contests, a viewer spotlight, online discussion forums, and live chats with the show's hosts engaged potential viewers.
The launch of the television show was a huge success winning Best Show Open, Best Original Music and Best Saltwater Fishing Episode at The Sportsman Channel's 3rd Annual Awards Show in Vegas. In addition, the site was recognized by the ADDY Awards and by the Web Marketing Awards as "Best of Industry" for television websites.
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